Link building refers to generating backlinks leading to your website. Link building campaigns may also include outbound links, leading from your site to other credible websites.
Link building’s an effective search engine optimization (SEO) marketing tactic. SEO marketing’s a digital marketing strategy companies use to reach clientele. Those who aren’t familiar with SEO marketing may wonder how they’ll benefit from a link-building campaign or how to identify the best link-building company.
Let’s take a closer look at link building, its benefits, and other marketing strategies your SEO agency can implement to help you achieve your business goals.
Link-Building Campaigns
SEO companies create link-building campaigns based on your business goals. You may want to increase the number of inbound links to your site or focus on reducing your website’s bounce rate. The best link building service for your needs will develop a strategy within your budget that achieves your objectives.
Once your SEO agency verifies your goals, they’ll identify industry blogs and sites where they can generate a backlink leading to your site. Blog posts are a common backlink source because you can include a link to your website in your bio. If your goal’s to increase the number of inbound links, your SEO agency can produce original content appearing on various blogs and social media posts.
Your agency will take a different approach if reducing your site’s bounce rate is your objective. Bounce rates represent visitors who leave without engaging with your site’s content. A high bounce rate reduces your site’s domain authority (DA) score. Your site’s DA score determines where your site appears on search engine results pages (SERPs), listing the sites with the highest DA scores on the first page. Since most people click on links on the first page of results, business sites strive to maintain a high DA score.
SEO agencies focus on generating backlinks on sites related to your industry to reduce your bounce rate. These sites are more likely to attract people interested in your business. Since these visitors are more likely to engage with your website’s content, backlinks from these sites decrease your bounce rate.
Agencies will also perform backlink analysis, identifying harmful links from spam sites and removing those links to prevent them from lowering your DA score. The backlink analysis can also identify broken links. As part of your agency’s link-building service, they’ll repair or remove those backlinks to prevent them from affecting your site’s ranking.
Benefits
Search engines gather data about websites to determine the site’s DA score. Positive SEO features, such as inbound links from reputable websites, increase your site’s DA score. Negative SEO features, such as high bounce rates, decrease your site’s DA score. Site owners can raise their site’s profile by increasing positive features, decreasing negative features, or employing both strategies.
Raising your site’s DA score raises your company’s profile because your site will have a higher placement on a more significant number of relevant searches. Boosting your site’s profile generates organic traffic, increasing your site’s DA score. Increasing the volume of site visitors also increases the likelihood you’ll gain clients and generate more revenue.
SEO Marketing Tactics
Your SEO agency may use a link-building campaign and other strategies to raise your site’s profile. Reducing your bounce rate’s one way to eliminate negative SEO features lowering your DA score. Poor navigation is another negative SEO feature. A website’s internal links make it easy for visitors to move from page to page, increasing your site’s DA score.
Your onsite and offsite content should include relevant keywords. Using a keyword checker is an effective way to identify relevant keywords featured in your content. Adding common and niche keywords can increase the number of search results your site appears in, boosting your site’s profile.
Link building experts will generate inbound links that support your objectives. Effective link-building campaigns boost website DA scores and increase the site’s organic traffic rates, increasing sales.
