Google Ads is essential for any business looking to increase its online visibility and grow its customer base. But with all the different elements involved in a successful Google Ads campaign – keywords, optimization, targeting, and more – it can be challenging to know where to begin.
While you may not think it’s essential to consider SEO when using a paid advertising service, ensuring you are getting the most out of your campaigns is essential.
Here are five search engine optimization best practices that you should keep in mind when using a Google Ads service:
Target The Correct Keyword Groups
No matter what kind of company you run or how competitive your industry is, choosing the right keyword groups is key to success, especially since 94.74% of keywords get 10 monthly searches or fewer.
Research which terms your potential customers is searching for and use them as the basis for creating specific ad campaigns that will really target those types of users.
Structure Campaigns Into Ad Groups
Once you’ve chosen your keyword phrases, break them down into relevant ad groups so you can tailor each group’s ads toward its particular audience.
This allows you to optimize each group’s targeting, budgeting, and bidding strategies more effectively over time. For example, you can create one ad group for “sneakers” and another for “running shoes.”
Utilize Split Testing
Split testing helps you determine which settings produce the best results by comparing two versions of an ad side-by-side; this gives you access to valuable data that allows you to make changes and improve your overall performance.
Pay attention to different parts of your ads, such as headlines, copy, images, landing pages, and messaging, and use split tests to refine them continually for peak results.
Implement Seasonal Tactics
Your competitors change throughout different times of the year, so plan accordingly by taking seasonal trends into account.
Monitor their efforts so you can adjust your own campaigns accordingly; doing this periodically means that when new opportunities arise with increased competition (or decreased!), you’ll be ready for them ahead of time rather than missing out due to a lack of preparation!
For example, holidays are always a great opportunity to boost your performance with themed promotions, keywords, and additional ad groups.
Always Pay Attention To Analytics
Last but not least: always pay attention to analytics! This way, you can better understand user behavior on both their original searches as well as after they reach your site, which will help inform future decisions on where improvements might need to be made.
By staying on top of the data at all times, you’ll never miss a trick when it comes to optimizing your campaigns!
Ensuring that you’re optimizing your Google Ads service for search engine optimization best practices is essential if you want to get the most out of your campaigns.
By following the tips listed above and continually refining your ad structure, targeting, budgeting, and bidding strategies, as well as monitoring analytics and competition, you can be sure that your efforts will result in greater visibility, more conversions, and increased customer acquisition.