British Airways has maintained its standards due to the following competitive advantages:
Brand Name and Brand Image
The company’s identity and the picture of British Airways raise a powerful identity and are the UK’s largest airline and flag provider. Virgin Atlantic has also found a good picture. It is extremely famous and competes efficaciously with BA and different carriers. Nonetheless, BA is yet the oldest and biggest institution and maintains its leading area over Virgin Atlantic in the airline industry.
Airline Fleet and Destinations
The company identifies, and the picture of British Airways raises a powerful identity and is the UK’s largest airline and flag provider. Virgin Atlantic has also found a good picture. It is extremely famous and competes efficaciously with BA and different carriers.
Nonetheless, BA is yet the oldest and biggest institution and maintains its leading area over Virgin Atlantic in the airline industry. British Airways has operational in 147 destinations in seventy-five nations, with a strength of 234 airplanes. British Airways has deliberated on the extra progress of sixty-three airplanes, including 12 Airbus (A380) superjumbos and 24 Boeing (787s), a good way to bring new innovation and efficiency on board. (BBC News, 2007).
Partners & Alliances, Franchising, and Low-Cost Carriers
British Airline has an alliance with other airlines, including American Airlines, Cathay Pacific, Japan Airlines, LAN, Maldives, Finn Air, Iberia, Qantas, Royal Jordanian, and Brussels Airways, forming the ‘one world’ accomplice alliance.
On the other hand, Virgin Atlantic is starting to kind partnerships or alliances with some of its principal rivals, reminiscent of Malaysia Airlines and Singapore Airways, thereby eliminating rivalry and competition between these organizations.
British Airways’ alliance has validated a constructive impact on Virgin Airlines, and they reap aggressive market potential. Hence, BA business has provided some growth opportunities and unfolded its operation via 675 destinations, a hundred thirty-five territories, and the slogan in 500 airport departure lounges globally. (One World, Undated)
Corporate Social Responsibility
Because the past has been a pioneer in the airline enterprise for adopting the important, it has offered applications like one vacation spot. It has had achievements like being the first to determine its wooded area footprint. It has invested in study projects like Solena to enhance sustainable alternative aviation fuels to diminish the carbon footprint.
Customer Experience
BA’s goal on supplying a precise consumer experience. BA conducts market research each month with its consumers to know them better, and the people they have got advocate for BA too. It reaches around fifty-seven thousand persons in one month via this program. Its current method is to improve client experience by introducing text and cellular services for the industry-type patron. It conducts programs like “Customer First.”
Continues Growth
BA has focused on natural and organic growth. It has shaped alliances and partnerships to attain aggressive capabilities over its opponents.BA has lately fashioned a joint collaboration with American Airlines and Iberia to cooperate on transatlantic flights giving it the potential to connect the predominant economic cores of New York and London.
