Whenever you search for a term like “best Chinese restaurant”, the first few options that pop out are not somewhere away from your location but local restaurants near you. This is how local SEO works!
For small businesses, local SEO acts as a powerful tool to increase the reach and visibility to the audience. To pull through the competition, businesses are pouring in their efforts to implement coherent marketing strategies.
But what is local SEO?
Local search engine optimization is a part of SEO that aims to ranks a website based on local searches. The results we see on SERP encompass local suggestions when the algorithm learns that users are searching for any product or service. It means it covers geographical constraints and filters the search options according to that. Optimizing your small business website for local search helps you increase your traffic to a great extent. It helps you build engagement with the encircling region, which is essential. It even affects your ranking on the SERP.
Optimizing your small business website for local search helps you increase your traffic to a great extent. It helps you build engagement with the encircling region, which is essential. It even affects your ranking on the SERP.
Assistance from a local SEO expert helps businesses to switch their focus from worldwide to local. With an increasing number of small and medium-sized companies, the competition has skyrocketed. That is why businesses need to increase their visibility and reach of customers using local SEO.
You can even reach out to SEO experts in Adelaide for the proper assistance.
According to Google, there has been a 900% increase in customer queries with the phrase “near me today/tonight” in recent years. It depicts that the searches are geography oriented. So, if searches are location-centric, then why shouldn’t the search results be?
It means that if your store or business location is nearby, an individual searching for the same product/service you offer is likely to find you if you have optimized local business listings.
Now let us dig into the article to know the importance of local SEO for small businesses.
Increases Your Horizon of Customers
The core motive of applying local SEO is to market your business. And the most significant benefit of doing it right is gaining more customers. This even helps you rank the business on the search result page, which in turn brings in more visitors to your business profile.
Creates Brand Awareness
With local SEO, you can use keywords effectively. Thus when people type a particular word while searching for a product, they will find your business at the top of search engine results. And the more they see your brand on the SERP, the more the brand awareness. This means they might look for your product or business in the future as well.
Better Conversion Rates
Local SEO is the critical component of improving conversion rates special for small businesses. This is because optimal usage of SEO ensures engagement of relevant traffic, that is, the ones who are already looking for your product. Which automatically creates opportunities for sales, resultant, better conversion rate.
Devises User-Friendly Website
It is crucial to devise a user-friendly website for your business. The main reason behind this is
- It eases locating a product for the consumer, making them a step closer to the final transaction.
- It helps the search engine crawlers locate your website quickly, ultimately affecting your ranking on the search page.
To devise the best website for your business, you can opt for SEO experts in Adelaide.
5. Circumvent Your Competition
Effective usage of such practices by an SEO expert can help you bypass your competition. For instance, imagine two companies selling the same product in a particular locality. But only one of them has an optimized local SEO presence while the other applies traditional marketing techniques. Which one do you think a customer will locate first in the era of digital service?
The one who applied local SEO, right? This is why the hiring of an SEO expert is vital for small business owners.
6. Measurable Results
Having a grip over your business insights is important as it helps you know what areas you need to put in more effort. This is the best way to take your business to a whole new level of engagement.
Local SEO collects relevant data about your website performance and provides you with the same, creating an opportunity for improvement.
Ways to Improve Local SEO –
Create Google My Business Account –
Creating a Google my business account is one of the most efficient ways to enhance local searches and rankings on the Google algorithm. You need a Google My Business account to enable these optimizations in your business profile.
All you need to do is provide all your information in your Google My Business account dashboard, and all the information will be personalized to your account according to your needs. These will reflect in your Google search knowledge panel, Google search local results, and Google maps.
Reviews From Customers is a Plus –
Making your customers write mind-blowing reviews is something that will boost your website’s visibility. In addition, it encourages local customers to purchase from you. Finally, it creates a good image of your business as people who read the reviews will make their purchase decision based on them.
So, get your customers to write a well-structured review by emailing or texting them, by asking them in person after a sale close, or by responding to them on existing reviews.
Leverage Voice Search –
With ever-evolving technology, people will rely on ways to reduce efforts and still yield the best results. Voice searches are one of those ways which enable surfing on the internet without even touching the phone.
Therefore, it’s crucial to leverage local searches and decode how the voice searches are different from text searches. In addition, optimizing your local SEO in alignment to it will improve your local SEO quality.
Local SEO helps the small businesses with the direct efforts to put in on the relevant areas. As the competition is rising day by day, it is suitable for businesses to adopt SEO experts in Adelaide.