The dusk on onsite food shopping is upon us but most of us are still living in oblivion. Due to technology, and the latest innovations, our lives have taken a major turn.
Just a few years ago, online shopping took a leap and most of us could not help but buy things with just a few taps.
The process was simple, easy, and convenient. With just your phone, a good internet, you could buy anything. The cherry on top? Providers like Optimum have been making it super easy to get everything done and that too without any hassles.
By simply using Optimum Internet, which just by the way, comes with unlimited data, you can stay connected with the whole world. From grocery shopping to home appliances, online shopping has no limit and it is truly a blessing for people who cannot get out of their homes.
During COVID when most of us were locked inside our houses, online shopping was our only way of buying daily essentials.
However, after COVID when we were let out, our customer habits were stuck in the past.
Most people were so immune to the idea of online shopping that getting on their feet and leaving home to buy a few things became a hassle for them.
To make matters worse, big tech giants stepped up their marketing game. Now, after just a few scrolls, filling up your cart or just refusing to check out will leave you in the database of big tech.
These companies will then remarket the product to you, motivate you with a discount, or push you with an expiry notification.
In short, switching to onsite shopping has put an end to one of the biggest business industries in America – the mighty superstore business.
America was once famous for its mega stores, according to the majority of the world, people loved the idea of buying everything in one go.
From buying in bulk to getting exceptional discounts, these mega stores had a few ticks up their selves that would push the consumers to buy more than they needed.
With the help of this article, we will look at some of the ways the online food industry is taking over the onsite food business. We will also see some of the biggest names and their shady practices in the online food industry.
The Lobby Behind the Fresh Food Industry
Food is the biggest industry right now and considering we are in a tough spot due to changing global temperatures and bad economic conditions, the big tech industry is ready to take hold of the food industry as well.
The lobby of the food market is so strong that most of these big tech companies are willing to bleed money until they take the share of the on-site food business stores as well.
There is no doubt that these companies are trying to help people by cutting the overall food prices.
This is helping people to buy more while paying less. Discount offers, clearance sales, or just brand-based sales are helping people to get everything that they want to buy without thinking about the money.
Apart from this, customers do not have to drive to the site only to be disappointed to find out that they have run out of things they want to buy.
Moreover, buying online also helps you keep track of the money you want to spend.
However, all these pros might look good on the paper but they have a very dark side to it as well.
To understand the depth of the situation you need to look at the work model of two of the biggest brands in the online food industry i.e. Hello Fresh and Amazon Fresh.
The Mighty Amazon Fresh
Amazon is known as the business miracle. Most business owners today aim to turn their business into the next Amazon.
With that being said, amazon has branched out in almost every step of the business. From books, tech, smart homes, furniture, shopping, or to now food as well.
With Amazon Fresh, most of the food producers have to talk directly to just a few suppliers.
This also means that these businesses are ready to create a strong monopoly that will help them maximize their profit while keeping the producers high and dry.
Keeping the Amazon business model in mind, this aggressive growth has been their norm and there is no way to put a stop to this.
The Acquaintance of Hello Fresh
Hello, Fresh is built on the idea that you only have to pay for what you consume. With the idea of zero waste, gourmet recipes, exceptional discount offers, and easy-to-crate dishes, now even a child can make a restaurant-style meal. Impressed, are you?
Well, you are not the only one impressed with this idea. People all around America love Hello Fresh.
They get to buy the free first box followed by a 50% discount on the next box, then 20%, and so on.
If you put things into perspective you might feel like you are saving money but in real life, these cooking boxes will not help you polish your cooking or chopping skills.
Moreover, they are expensive considering the amount of ingredients in these boxes. In addition, the working practices in these companies are outrageous which has raised a lot of eyebrows.
These companies offer chopped and packed vegetables, which means these vegetables can be badly shaped, not cut properly, or not even washed properly. People who have been buying these food boxes for a long time have claimed that they have spent more on just a few meals as compared to their full monthly groceries.
There is no doubt that the online food industry has brought a lot of convenience in our lives but we can all agree that obsession with online shopping is leading to one of the biggest business crises as well.
It is not just causing polarity in the business world, making the rich richer but also it is pushing most of the food stores out of business.