While creating a website for your business, your key focus must be attracting a large audience. You must make sure you’re not neglecting any potential client base considering the number of people with disabilities who might be interested in your business and products. There’s so much you could be doing wrong that prevents a huge fraction of people with disabilities from using your website effectively.
Most digital marketers tend to focus on certain groups as their target audience, like working women or married couples, or single fathers. However, none of these demographics takes into account the disabled audience that is also using websites.
Issues like these have pushed the government to enforce ADA-compliant website designs for all businesses in the United States. ADA is the Americans with Disabilities Act that regulates accessibility both in physical and digital worlds. By following the regulations set out by ADA businesses are growing more inclusive and therefore potentially growing their client base.
Most businesses have since begun opting for accessibility consulting services to help make their websites more inclusive and easy to use. Read on to find out how to make your websites more compliant and thus inclusive.
Start By Making Forms And CTAs Accessible
Forms available online usually come with all sorts of information that is either too straightforward or complex. The way your target audience reacts to the forms you present online determines the progress of your web design as a whole. If the website or form is too complicated most people won’t go past the webpage at all. Accessible and understandable forms are therefore the only thing in the way of your conversion-focused sales.
Formative and appropriate labeling is crucial in making your webpage and forms readable for disabled users. If your webpage and its information aren’t accessible to a disabled person or their assistive device you might lose a lot of potential clients. Therefore keep the following elements in mind when making forms or adding tabs to your webpage:
- Easily understandable field labels
- Precise and to the point instructions
- Clear and prominent buttons
- Forms must be key-board operable.
Text Guidelines For Visual Tools Or Assets
While adding infographics to your webpage is an attractive idea for the masses, it might not be so helpful to the differently-abled audience. A user with visual disabilities might not be able to go over the information presented via an infographic in case they’re using Braille or auditory outputs.
It is quite simple to deal with this area of web design as well. In order to make all information on your webpage more perceivable by the audience, you must add links to the text-only version of the same infographic. There are a number of ways to aid the infographics and make them inclusive with text-based information. The following methods have proved to be helpful:
- Adding alt tags and titles
- Lable images and titles
- Bullet points or numbering steps
Add Hyperlinks For Additional Instructions
Hyperlinks add connectivity across websites as they make it easier to jump from one similar website to another. Webpages or online articles often add hyperlinks to other relevant articles or products of the same webpage or others. By clicking on a hyperlink one can easily gain additional information and expand the horizons of their research.
While this is a helpful tool for most, however, if you add indirect or unclear links a disabled person might get confused and lost. If you’re creating hyperlinks, these must be descriptive and to the point so that the person clicking on them knows exactly what they’re in for.
Create Understandable and Clear Content
While writing the material of your website you must make sure to write as precisely and understandably as possible. It should be easy to understand for those with vision disabilities who use assistive help. It should be easy to focus on and direct. It should contain all the details in a straightforward and direct manner.
If your content is easily comprehensible by people with all sorts of disabilities, it will be truly inclusive. This will create a strong and positive image of your brand and product and increase its popularity.
There are a number of other ways you can make your website more inclusive for the disabled and attract more audience of your website. Most businesses now require the declaration of a VPAT by the government under the Rehabilitation Act. What is a VPAT? A VPAT is essentially a document containing the accessibility evaluation of a website that is compulsory for most businesses with a webpage. A VPAT then shows how compliant a website is to all the standards and tests laid down in Section 508 of the Rehabilitation Act. All these measures by the government clearly show there have been sincere efforts for inclusivity on the internet in this digital age.