Nowadays, social media plays an influential role in customers’ lives. Last 2021, 71% of social media exceeded its user growth from the previous years. Moreover, the pandemic situation created an impact and surged user growth. Besides, the social distancing took followers to connect with social media. From these above factors, if you think to start your business promotion on social media at once. Now, begin to generate social media traffic by choosing the best SMM panel that expands your followers, comments, and views.
We will discuss the approaches to how social media influences consumer behavior. Also, what does customer buying quality means for your brand’s social media marketing?
Let us get started!
1. Consumers Buy Through From Social Media Platforms
Social media platforms are becoming the same as radio ads, TV commercials. Even word-of-mouth advertising on businesses and brands.
Fun Fact: One in three customers says that it is the preferable option to study the brands on social media platforms. Yet, increasing user growth of social media platforms helps customers discover and buy from their brands.
Social commerce sales doubled in the US from $28 billion in 2020 to over$56 billion in 2023. Based on the research, 65% of social media consumers have made their shopping straight from social media platforms.
Do you know why social media commerce works popular among online users? If not, read this. The primary reason is that social media commerce fulfills consumers’ requirements as they are working. Looking at Twitter, Instagram, and Facebook seems to be a routine task for several social media users. Social media platforms are now on trial to structure commerce features convenient for consumers and new brands to generate new sales revenues.
How To Use Social Commerce Insights?
Social commerce makes it very convenient for brands to deploy a consistent buying experience for their buyers. For example, if you are a retail business marketer, you can make a shoppable Facebook ad for a new product line. You can even pull a general visitor into a new customer within a few clicks. If you are not familiar with what social commerce features are all about? Look no further; check out the social commerce functionality on platforms your audiences spend their time. For example, Instagram Shopping to YouTube live streaming Shopping has several growing options to connect with ready-to-buy possibilities for consumers.
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2. Consumers Look For Two-Way Brand Engagement
Social media includes another aspect of business-customer relationship management. A brand doesn’t always need to be a remote, faceless factor, but it has the option to rank on Google searches. When looking at a brand’s platform, helps in measuring their brand values, relevant news, and discount deals by connecting with your audience.
Above all, social media allows consumers to engage with businesses using several formats such as video likes, following social media accounts to share content relevant to the brand, shout-outs, or FAQs.
Fun Fact: Eight in ten customers expect brands to have a social media presence to interact with their customers. Social media improves brands by helping them display their unique features and brand personalities.
Always be sure to share and react to different social media posts with your audience, try on upcoming social media trends, ask questions or even conduct polls and Q&As. Brand authenticity helps drive customers to select you or competitors from using your brand. It means you’re having your organization claim values, listening to your audiences, discussing what matters to them, and deploying on your guarantee.
3. Consumers Look For Social Media Reviews
Social media is a perfect example of social proof, which grows with a must-win factor for buying decisions. More than half of 51% of consumers read reviews from online forums or social media to check a product or service before making a buying choice. Even the best engaging, high-budget TV ads can’t provide authentic services compared to social media platforms. Above all, consumers reach social media platforms like Twitter and review sites to appreciate and criticize various products and businesses. Buyers often believe the unfiltered feedback from followers after trying your product or service will engage with your brand.
Customer reviews are the key factor for audience growth and reputation management from the brand’s perspective. One-third of consumers go behind the new social media accounts through online word of mouth. Indeed, social media consumers can often share positive customer reviews. Every review, comment, and brand mention makes a chance to resonate with your business to improve your business growth. Even testimonials worth sharing are more extensive among your audience.
How To Use Customer Review Insights
It is tougher to filter your review content from several sources into a measurable metric. Yet, with social listening tools, you can check the sentiments of brands that mention your brand messages to go deep into the positive and negative feedback.
Pro Tip: Are you looking to get your social media marketing engagement results? If so, you can get a lot of business opportunities. Next, if you want to improve your organic ranking for your social media profiles, try FamousPanel, where you can pull your customers to your profile.
Finally! Social Media & Consumer Behavior
Social media positioned itself between the brands and buyers where consumers can study and engage their brands. Brands should hear what works for their audience for every individual and help them resolve their issues at a rapid phase. So, try to follow the best practices where you can improve your buying behavior.