Sports betting company, Betika, has integrated the mobile money service M-Pesa into its platform as it seeks to make it easier for druggies to place their bets.
The integration means clients will no longer have to toggle back and forth between the betting establishment’s platform and the M-Pesa SIM card toolkit whenever they want to deposit or withdraw from its system.
The result, available on both android and IOS systems, will be beneficial given that 90 percent of Betika’s two million clients formerly used M-Pesa for their staking deals.
“The new M-Pesa payment result allows druggies on our mobile, USSD, and online platforms to withdraw and deposit into their gambling accounts without leaving the platform,” said Betika brand director Patricia Wachira.
Moreover, Betika, launched in 2016, is part of the growing mobile betting buzz that has driven up mobile money deals.
Data from the Licensing Board and Betting Control, the industry controller, shows that further than five million Kenyans are staking on their mobile phones.
Kenya has further than a dozen laying and laying platforms. Their rapid-fire proliferation has incompletely been driven by the penetration of mobile phones, in general, and the ubiquity of mobile money, in the singular.
Telcos have preliminarily said that the gambling industry is a significant player in mobile money deals.
Communications Authority of Kenya data shows 28 million mobile subscriptions in June 2017, with Safaricom’s M-Pesa claiming the captain’s share of 22.6 million clients.
Still, the growth of the gambling industry has not been without pushback, with lawmakers seeking to dock growth through hefty sin levies.